TUXEDO ROAD - FIT FOR A KING

by Otabo PR 24. February 2009

Atlanta's Tuxedo Road magazine coverage on Otabo Custom Shoes.


The Brannock Device. You probably don’t know it by the name, but step in anywhere from footlocker to Cole Haan, and its very likely that this tool will be used to determine your shoe size. The son of the shoe retailer from Syracuse, N.Y., Charles Brannock patented his invention and began producing that instantly recognizable instrument in 1927, claiming a perfect fit 95 percent of the time. For more than 80 years, the Brannock Device has proved its usefulness for off-the-rack fitting. The only way to get a better fit is to commission bespoke shoes- a process that can take five to six months, cost $2,000 to $3,000 or more and, for the best, often will require a trip to the famed shoemakers on London’s Jermyn Street (see W.S. Foster & Son) or Savile Row ( Google G.J. Cleverley & Co. Ltd.). There is however, another alternative, one that melds high-tech sizing techniques and manufacturing processes with classic style- a Florida based company known as Otabo Shoes.

Stepping up to the challenge of creating a custom fit for less was Otabo founder and President Howard Lee Shaffer, a former general manager of operations for Nike in Beijing. He utilized his knowledge of manufacturing a high volume of footwear overseas- his former company, Sabry Jen, produced 800,000 shoes per month for various brands-and paired it with a desire to create luxury footwear with an emphasis on craftsmanship when he started Otabo Custom Shoes. The company creates a variety of custom dress, casual and golf footwear to orthopedic-approved levels of comfort.

The process begins with a 3D scan of your foot, in which a laser-based optical scanner captures more than 200,000 data points as references, creating a digital model that is accurate to 0.5 mm.  Then it gets complicated: The detailed analysis includes specifications such as toe curvature and toe height, ball width and girth, instep volume, and heel shape and arch contours, among other minute measurements. The computer uses these details to create a 3D digital model, which is then used to create the last. Traditionally, a shoemaker would create the last, the mold around which the shoe is created, by hand from wood- a method still practiced by London’s finest cordwainers. Otabo, however, uses the computer-generated lathe, automating and expediting a very time-consuming, manual process.

But this is where the line between traditional and technological blurs even further. Just like with handmade shoes, the customer can choose from a bevy of designs and personal options. The leather type, color, pattern, detail and outsole are all up for personalization. The outsoles, crafted from German leather that has been aged for 18 months ( a century-old technique used by the best shoemakers in the world), can be inscribed with a message or monogrammed. With style and options chosen, leathers are precision-cut on a water jet machine at 45,000 psi, then the shoes are digitally bonded, a technique the company claims to be more durable than traditional stitching. Each shoe is then finished and polished by hand. After all is said and done, you’ll receive your shoes within four to six weeks-much faster than fully handmade models. With prices ranging from $350 to $2,000 (for exotic leathers), they’re also much more affordable.

Otabo is working on bringing a retail facility to Atlanta, and hopes to do so by spring; until then, private trunk shows can be arranged by contacting the company at 954.571.3809 or otabo.com.

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THE EDEN CLUB for GLOBE TROTTING GOLFERS

by Otabo PR 1. September 2008

Founded by Londoner Tom Lawrence, The Eden Club of St. Andrews, Scotland is an international golf club that provides its members with access to other private clubs worldwide – an ideal solution for frequent travelers who find it difficult to arrange for golf while on the road.

Being in the sports-marketing business and an avid traveler himself, Lawrence, now Chairman of The Eden Club, saw an opportunity to fill a void in the country club market and set out to create a club that had a unique ability to network for its members.  In addition to its home base in St. Andrews – which features luxury accommodations and services at Pittormie Castle; and famous links courses such as Eden, Jubilee, New, Old, Strathtyrum, Kingsbarns and Carnoustie (past host of the British Open and considered to be amongst the toughest courses in the world) – the Eden Club provides the services of a dedicated Secretariat that takes care of members as they travel the world. 

As one club member, a South African resident, describes “the Secretariat assists members as they travel the world and takes care of all their golfing arrangements, enabling them to invite guests to experience some of the finest clubs wherever they travel. It’s not a reciprocal rights program, as they work below the radar screen in a very low-key fashion. It takes all of the aggravation out of organizing golf and helps to deliver opportunities members may not be able to achieve on their own.”

The club also boasts an extensive international events schedule. Another member from Bermuda describes Eden Club events as the most attractive part of membership, “The Club now has 600 members who live all round the world and place great value on their precious leisure time. They all come from similar backgrounds and share similar lifestyles. It’s a privilege to be able to share wonderful times in beautiful surroundings and we are all drawn together through our interest in golf. It’s amazing to witness the value people take from meeting and spending time with one another. This is very much a club – with all the privileges and benefits of clubdom”.

On their events calendar this Fall, The Eden club has scheduled member tournaments at some of the top clubs in the US, and invited Otabo along to host trunk shows. For more information on the The Eden Club, email Tom Lawrence at tlawrence@finestgolfclubs.com.

 

Links Course at St. Andrews

On The Green

Pictured here are the Swilken Bridge, 13th Green on Kingsbarns and 6th Green on Carnoustie.



Pittormie Castle

Pittormie Castle

The castle is a throwback to fine living of a bygone era.  From the moment a member arrives at the airport, one of the club’s chauffeur-driven Bentleys or Range Rovers greets them and is on call for the duration of their stay.  Complete with butler, Michelin chef, piper and housekeeper, the restored 17th century clubhouse estate takes care of members’ needs and provides a private oasis to entertain guests. 

LINKS MAGAZINE - BESPOKEN FOR Nothing Feels Like A Custom Golf Shoe

by Otabo PR 1. June 2008


1. E. Vogel custom –made golf shoes look and feel like high-quality street shoes with Softspikes. The sturdy leather platform provides more support during the swing. Handmade in Manhatten, the first pair takes five months from start to finish. ($1300; vogelshoes.com, 212-925-2460)

2. Bespoke footwear is normally associated with old-world craftsmanship, but Otabo complements this art with a three-dimensional digital scan of 200,000 data points to create a perfect fit in one of 225 design combinations of base and contrast leathers. ($735; Otabo.com, 888-236-9888)

3. After four fittings and eight months, John Lobb will provide you with the most comfortable feet at your club. (Good news is a second pair only takes eight weeks.) This company makes only 500 pairs of shoes a year, all handcrafted in Paris. ($6,200; johnlobb.com, 212-888-9797)

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GOLF FOR WOMEN - TAILOR MADE

by Otabo PR 30. July 2007

Our Golf Spectator Wingtip featured in Golf For Women magazine.



Do you crave golf shoes that fit like a second skin? Meet Otabo, a Florida-based custom-shoe company. Customers have their feet scanned at one of 22 Otabo locations in the U.S., creating a “digital mold” that reflect specifications like toe curvature and heel shape. Specs are sent to Florida, where engineers oversee the shoes’ production. There are six golf-shoe styles in 40 types of leather and numerous colors (shown here, the wing tip in champagne patent leather and vintage pink suede). The new shoes arrive in four to six weeks; prices start around $615.
888-236-9888; Otabo.com.

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This blog is run by the shoemakers at Otabo, Inc.  www.otabo.com