URB Magazine's Things We Love list features Otabo as #123.
True Custom - Otabo Fits Your Foot Alone

Unmistakably innovative Otabo is changing the procedure behind buying a pair of kicks. Each shoe is custom fitted using a lasr brand optical scanner. Your leather is then robotically stitched and tanned for 18 months before it's worthy of wear. Look for the label's collaborations with Christopher Bevans, the former design director of Nike, which incorporates his modern design aesthetic with Otabo's unique shoe production technology. An entire factory is even set to open in Malawi in 2008, thereby reinventing the meaning of “Made in Africa ”. Let your fingers do the running to Otabo's Web site, and score info about its next trunk show where you can get measured for your own pair.